Ian photographed a series of portraits for the sportswear brand Umbro - showcasing their A/W 2012 New York Cosmos, Lifestyle 350 and Sportswear 90 clothing. The clothes were modelled by musicians: MC Rage of Chase & Status, The Heartbreaks, Dj Eliphino and filmmaker Akinola Davies.
"The shoot turned out great, the shots are a real turning point for Umbro." Mark Atherley / Umbro Head of Brand Design
The brief was to create a set of cards that suggest ways to interact with the Tate Modern's Collection and explore the new building. It was also important that they did not appear to be aimed at a specific age group but would still appeal to children. Impressive result: abstract, bold and modern architectural patterns printed with a rough halftone onto thick beermat board - allowing all visitors to understand and to engage more deeply with art.
Action Cards designed by Cameron Leadbetter.
Ian Davies photographs a new series of studio portraits of singer / songwriter Karima Francis and young British actor Jack Royle for the August issue of Uppror magazine. This latest work showcasing Ian's collaboration with new and emerging talent can be viewed in the Music gallery called New Generation.
To coincide with Tacita Dean's FILM in the Turbine Hall, Turbinegeneration asked Cameron to produce a resource about film and time-based media. Viewfinding was the result – made from Perspex and clear, white and mirrored RPVC it allows the user to explore ways of seeing, through the Collection and building.
Viewfinding designed by Cameron Leadbetter.
Uppror showcase a series of portraits photographed by Ian Davies on the recently launched new website.
Ian Davies donated one of his Limited Edition archival prints of Deborah Harry for the charity auction 'Focus On Life' which was held at the Getty Images gallery in central London. The event raised over £10,000 which will go to the Howard Kerr Studentship Award, which was created at London's Barts Hospital to help fund research into pancreatic cancer.
Following the success of Cameron's 'Owl' branding for their 2011 campaign, Camp Bestival organisers commissioned Cameron Leadbetter to come up with a new Identity and Design for this summer's music festival - Camp Bestival 2012. 'They wanted to carry on with the animal theme and expand it into an olympics theme for this year. I chose three animals all giving the peace salute as a homage to the famous 1968 photograph of athletes giving the black power salute on the podium.'
Ian Davies's photograph selected for a national summer campaign to highlight the dangers of drinking and driving by France's Sécurité Routière.