Cameron Leadbetter is an Art Director and Designer with over 15 years experience of working within a broad range of communications and presentation strategy including product advertising, packaging, book design and magazines, branding and corporate identity. He has developed a reputation for well crafted typography, clear concepts and a wide ranging knowledge of print processes and techniques.
Cameron was born in Darlington in County Durham and became interested in design through record covers, and in particular the Vaughan Oliver art related works for record label 4AD. He moved to London in the late 90s where he joined Titanic Design working on projects for clients including the Design Museum and Universal Records' artists – Beck, Eels and Marilyn Manson.
One of his most memorable projects was for Getty Images working in collaboration with Chris Ashworth and Lewis Blackwell on the branding book SOON: Brands of Tomorrow. He particularly loved this project because ‘there was a large degree of freedom to explore ideas, approaches and materials.’ The concept was simple and forward thinking: to create advertising for brands that will answer the needs of society in the future.
He went on to design numerous books - working on the projects from concept to final production: The Fall by Melanie Stidolph; Drinker Faker Soldier Heiress by Clunie Reid and Blind Movies by Anna Lucas.
Since then he has increasingly worked with arts organisations including Tate Modern, Tate Gallery, Whitechapel Gallery and The British Fashion Council as well as designing identities and illustration for Bestival and Camp Bestival. For the past 2 years Cameron has also been working on and developing the overall Branding and Identity for Claudia Schiffer's fashion label.
His fashion and lifestyle clients include Jimmy Choo, Lacoste, Kickers, Ellesse, Nike, Reebok, Karen Millen, Whistles, Marks and Spencer, Bertie, River Island, Coast, Speedo, The Pentland Group and Paramount Home Entertainment.
Publications: Creative Review, Eye, Idea Magazine, IDN, Campaign, Experimental Packaging, New Book Design, 1,000 Graphic Elements, Grafik and 1,000 Type Treatments.
Cameron is also the designer of our very own agency website.